A buyer identity that travels. Tap at Cityscape, and six weeks later the office table opens on your saved shortlist. At reservation you get a machined metal key presented like a watch: your session, your construction feed, eventually your observatory access. The privacy rule that survives a board review: the system knows you only when you show it your card.
One real-time 3D city. WebGL that opens instantly in any browser, Unreal for seated sessions. Built once, feeding the website, the stand table, the offices, and the suite's model hall.
One engine for every unit, plot, floor and shop, with the Wafi licence and escrow numbers as enforced schema, so a non-compliant screen literally cannot render. Boring, and it is what wins the technical evaluation.
JEC's own EarthCam feed, already live today, we checked, turned into the sales story: live construction fused with the finished silhouette, and at the suite, a generative Hijazi artwork that grows exactly as the tower does.
The website runs on One Twin.
This is what that looks like.
This is not a presentation.
You are inside the experience we will build.
Customer journey design, the website and digital platforms, and the interactive technology in the sales offices and marketing suite. They are usually bought as three separate things. They only work as one, because they are all writing to and reading from the same place.
What holds up the tallest building in the world
is the part nobody sees.
Every touchpoint writes to the same record. The stand at Cityscape, the website, WhatsApp, the sales offices in Jeddah and Riyadh, the marketing suite on site. The CRM is not a place the sales team goes to type things in at the end of the day. It is the thing every screen is already writing to while the buyer is still standing there.
The same five stages every time. Four different sets of questions, four different sets of proof, four different definitions of a qualified lead. One engine underneath all of them.
A lead is scored the moment it is created and rescored on every interaction after that. When it crosses the line it goes to a named person with a clock running on it. The script that person opens is built from the same content the buyer just looked at, so the first sentence of the call already knows what the last screen said.
Every experience is a sensor.
Every sensor feeds one funnel.
Masterplan, tower, residential, land, office, retail. Search, filter, capture. Arabic and English.
The first public expression of the brand, and the first venue that writes into the funnel.
Configurators, virtual tours, live availability, lead capture at the desk.
Immersive screens, unit selection, leasing dashboards, the tower rising outside the window.